06·E-commerce · Kos, Greece
The brief
Where the business stood
A fishing and diving shop with a genuinely large catalogue: rods, reels, hooks, lines, suits, fins, each with specifications that matter. Buyers in this category are not browsing — they usually know the exact size, diameter, or model they need.
That makes the whole job navigation. A catalogue this deep either becomes searchable or it becomes a wall, and a wall sends people to the marketplaces instead.
Approach
What we did about it
- 01
Filtering built around specifications
Categories alone are useless at this depth. Products are filterable by the attributes people actually shop on — size, diameter, colour — so a specific need resolves in a couple of clicks rather than a scroll.
- 02
A shop that survives its own catalogue
Structure designed to hold hundreds of products without collapsing: consistent product pages, sales surfaced without shouting, and a checkout that doesn't lose people at the last step.
- 03
The long tail is the point
In a technical catalogue most demand sits in very specific searches, not in the category name. The search work is built around that — each product line reachable on its own terms rather than everything hanging off the homepage.
- 04
A local shop with a national shelf
The business has a physical storefront on Kos and customers across Greece. The site had to serve both without pretending to be only one of them.
Live at
saltylife.gr
The catalogue is the asset. Everything here exists to keep it navigable.