05·Winery · Kos, Greece
The brief
Where the business stood
A vineyard on Kos with two quite different things to sell. One is a product: bottles, shipped. The other is an experience: a tasting at the estate, booked for a date and a number of people. Most winery sites do one of these well and bolt the other on.
Both had to work for two audiences at once — people at home browsing wine, and people already on the island looking for something to do that afternoon — in Greek and in English, behind the age verification the category requires.
Approach
What we did about it
- 01
Two paths, neither subordinate
Buying a bottle and booking a tasting are separate intentions, so they get separate routes through the site rather than one being buried inside the other. Someone who came to visit is never made to browse a shop first.
- 02
A shop that respects the product
Wine sells on provenance and character, not on grid density. Each bottle gets room to be described properly, with filtering by type for people who already know what they want.
- 03
Bilingual by structure, not by plugin
Greek and English are treated as equal versions of the site rather than one translated afterwards — including the parts search engines read, so each language can be found on its own terms.
- 04
Found before the trip, and during it
Search work covers two very different moments: planning a holiday months ahead, and standing on the island deciding what to do today. They use different words, and the site is written to answer both.
Live at
petramarinou.gr
Wine and hospitality are one business here, and the site treats them that way.